Battle of the forms – use a single set of terms and conditions

In the business universe, few issues are as common—and as misunderstood—as the “battle of the forms.” This legal tug-of-war arises when two companies exchange documents, each with their own terms and conditions, and then proceed with business. The problem? Each side assumes their own terms apply. At ApexCounsel, we offer expert legal advice UK businesses […]
EU Banking Package – A Summary

EU Banking Package The EU Banking Package is a set of regulations aimed at strengthening financial stability, improving risk management, and enhancing consumer protection within the European banking sector. These reforms focus on making banks more resilient, transparent, and accountable, ensuring that they can withstand financial shocks while maintaining smooth operations. At ApexCounsel, we help […]
Export Controls for Emerging Technologies: What Businesses Need to Know

As technology advances at a rapid pace, governments around the world are tightening regulations on the export of emerging technologies to prevent security risks and unfair competition. Businesses involved in AI, cybersecurity, biotech, semiconductors, and advanced manufacturing must comply with these export controls to avoid legal penalties and trade restrictions. At ApexCounsel, we help businesses […]
Smell Marks: The Current Legal Landscape for Perfume Trademarks

In the world of branding, trademarks typically protect names, logos, and even sounds. But what about scents? Can a fragrance be trademarked? The answer is yes, but it’s complicated. At ApexCounsel, we provide expert legal advice UK businesses can trust when dealing with intellectual property legal services. If you are in the perfume or fragrance […]
Infringement and Passing Off – Lessons Learned from Cider v Aldi

When a company invests time, effort, and money into building a brand, the last thing it wants is another business copying its product, name, or design. Trademark infringement and passing off are major concerns for businesses, as seen in many high-profile legal battles, including disputes involving Aldi. At ApexCounsel, we provide expert legal advice […]
Why Has Your Trademark Registration Been Refused? Common Reasons and Solutions

A trademark is one of the most valuable assets for any business. It protects your brand name, logo, or slogan, preventing others from using it without permission. However, many businesses face trademark registration refusals, leaving them frustrated and unsure of the next steps. At ApexCounsel, we provide expert trademark legal advice and trademark legal services […]
Clarifying Termination Rights Under the Electronic Communications Code

The Electronic Communications Code (ECC) is a legal framework governing how telecommunications operators install, maintain, and remove equipment on private and public land in the UK. It provides telecom companies with certain rights to access land while balancing the interests of landowners. For businesses and landowners dealing with telecom operators, understanding termination rights under the […]
Artificial Intelligence regulation and the law

Artificial Intelligence (AI) is transforming industries worldwide, from healthcare to finance, construction, and intellectual property management. However, with rapid advancements come legal challenges, making it essential for businesses to understand AI regulations and compliance. At ApexCounsel, we provide expert legal advice UK businesses can trust to navigate AI laws. Whether you need intellectual property legal […]
Practical Approach to Compliance with the EU AI Act 2024

The EU AI Act 2024 is the first comprehensive legal framework in the world aimed at regulating artificial intelligence. This law categorises AI systems based on risk levels and sets strict requirements to ensure safety, transparency, and accountability. If your business uses AI, understanding how to comply with the new regulations is crucial to avoid […]