Last updated: 10 June 2026
This Cookie Policy explains what cookies are, which cookies ApexCounsel uses on this website (apexcounsel.co.uk), why we use them, and how you can control them. It should be read alongside our Privacy Policy.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites recognise your device and remember certain information. Cookies cannot run programs or deliver viruses to your computer.
How we obtain your consent
When you first visit this website, a cookie consent banner is displayed. Only strictly necessary cookies are set before you make a choice. All other cookies are withheld until you actively accept the relevant category. You can change or withdraw your consent at any time by clicking the cookie icon at the bottom-right of any page.
Cookies we use
Strictly necessary cookies
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site may not work as a result.
| Cookie name | Purpose | Type | Expiry |
|---|---|---|---|
| CookieControl | Stores your cookie consent preferences so we do not display the banner on every visit. | First-party | 90 days |
| wordpress_* | WordPress session management, used to authenticate logged-in users. | First-party | Session |
| wordpress_logged_in_* | Maintains your logged-in state across pages. | First-party | Session / 14 days |
| wp_consent_* | Records your consent choices within WordPress. | First-party | Session |
Analytics cookies
These cookies help us understand how visitors use our website so we can measure and improve performance. All data is aggregated and anonymous. These cookies are only set if you click Accept or accept the Analytics category in your cookie preferences.
Service: Google Analytics (provided by Google LLC, USA). Google Analytics collects anonymised data about page visits, session duration, and user journeys. Data is processed under Standard Contractual Clauses. Opt out of Google Analytics | Google Privacy Policy
| Cookie name | Purpose | Type | Expiry |
|---|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated number as a client identifier. | Third-party (Google) | 2 years |
| _ga_* | Used by Google Analytics 4 to persist session state. | Third-party (Google) | 2 years |
| _gid | Distinguishes users. Used to throttle request rate. | Third-party (Google) | 24 hours |
| _gat | Used to throttle the request rate to Google Analytics. | Third-party (Google) | 1 minute |
Behaviour and marketing cookies
These cookies record how you interact with our website and help us understand user behaviour so we can improve the experience. These cookies are only set if you click Accept or accept the Behaviour and Marketing category in your cookie preferences.
Service: Microsoft Clarity (provided by Microsoft Corporation, USA). Microsoft Clarity records anonymised session replays and heatmaps to help us identify usability issues. Data is processed under Standard Contractual Clauses. Microsoft Privacy Statement
| Cookie name | Purpose | Type | Expiry |
|---|---|---|---|
| _clsk | Connects multiple page views by a user into a single Clarity session recording. | Third-party (Microsoft) | 1 day |
| _clck | Persists the Clarity User ID and preferences, unique to that site, on the browser. | Third-party (Microsoft) | 1 year |
Managing and withdrawing consent
You can change or withdraw your consent at any time by clicking the cookie settings icon at the bottom-right corner of any page on this website. You can also manage cookies through your browser settings — please refer to your browser’s help section for guidance. Note that disabling cookies may affect the functionality of some parts of this website.
You may also opt out of specific third-party services directly:
Changes to this policy
We may update this Cookie Policy from time to time. The “Last updated” date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.
Contact us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Email: info@apexcounsel.co.uk
Post: Bourn Quarter, Wellington Way, Cambridge, CB23 7UE